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- A trust score is represented as a number (e.g., 0–100), where higher values indicate higher credibility or reliability.
- Calculated using different factors such as reviews, history, security checks, and user behavior.
- A higher trust score reassures users/customers about the platform or product.
Search Engine Optimization
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Chaussures et vêtements pour homme, femme, enfant en ligne | Zalando
zalando.fr/
Chaussures, vêtements et accessoires de mode pour femme, homme et enfant sur Zalando ✓ Livraison et retours gratuits sur la plupart des commandes* ✓ Plus de 1 500 marques
This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.
12 ALT attributes are empty or missing.
Usability
URL
http://zalando.fr
Length: 7 characters
Length: 7 characters
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Favicon
Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Custom 404 Page
Great, your website has a custom 404 error page.
When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.
Page Size
0 KB (World Wide Web average is 320 Kb)
Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
Load Time
72.93 second(s)
Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.
PageSpeed Insights (Desktop)
0 / 100
Page Speed
Zalando.fr desktop website speed is slow. Page speed is important for both search engines and visitors end.
Enter your suggestion box message
Language
Oh no, you have not declared your language
Declared Language: Unknown
Declared Language: Unknown
Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.
Also, define the language of the content in each page's HTML code.
Domain Availability
| Domains (TLD) | Status |
|---|---|
| zalando.com | Already Registered |
| zalando.net | Already Registered |
| zalando.org | Already Registered |
| zalando.biz | Already Registered |
| zalando.us | Already Registered |
Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability
| Domains (TLD) | Status |
|---|---|
| xalando.fr | Already Registered |
| salando.fr | Already Registered |
| aalando.fr | Already Registered |
| zqlando.fr | Already Registered |
| zwlando.fr | Already Registered |
Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy
Good, no email address has been found in plain text.
We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Safe Browsing
The website is not blacklisted and looks safe to use.
Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.
Mobile
Mobile View
The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.
Mobile Compatibility
Perfect, no embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.
But avoid using Embedded Objects, so your content can be accessed on all devices.
Technologies
Server IP
| Server IP | Server Location | Service Provider |
|---|---|---|
| 54.192.100.119 | Not Available | Not Available |
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.
Search engines take the geolocation of a server into account as well as the server speed.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
W3C Validity
W3C not validated
W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.
Doc Type
Your Web Page doctype is HTML 5
The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Visitors
Link Analysis
In-Page Links
We found a total of 121 links including both internal & external links of your site
| Anchor | Type | Follow |
|---|---|---|
| Femme | Internal Links | Dofollow |
| Homme | Internal Links | Dofollow |
| Enfant | Internal Links | Dofollow |
| Zalando maisonZalando maison | Internal Links | Dofollow |
| Mon compte | Internal Links | Dofollow |
While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.
Broken Links
No broken links were found on this web page
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.